Nowadays, one can conveniently say that the digital world revolves around search engines. They are the vehicles with which users can access information and tools for websites and brands to reach their audience. Both regular internet users and companies need SEO (Search Engine Optimization) to make the most of the internet.
Therefore, SEO experts play a niche and essential role in the digital world. They help websites optimize their content to perform better on search engines. With the exposure, SEO experts can assist businesses in gaining more online traffic and, in turn, more customer prospects.
You can market your skills as an SEO expert on Upwork, but it’s necessary that you package yourself correctly. To begin, you’d need an effective profile overview. That’s because it’s the first document of you that potential clients will see. So, how do you get it right? This article highlights some details necessary for a great profile overview, together with a working example for your consideration. Let’s jump right in:
Build from the Base
You’d have to treat your profile overview holistically, as there’s no shortcuts to it. There’s no point having a great summary of yourself while having every other details incomplete – clients don’t want that. Therefore, you’d have to start by carefully filling out the fields provided in your Upwork profile. It’s important that they’re relevant information, as that will add to your credibility.
Next, you’d want to keep everything professional: that means your profile picture should be formal, showing a well-focused picture of you.
Use your Skills
SEO skills often needs to start manifesting right from your profile overview. It’s best to include keywords most Upwork clients are searching on the platform. That way, you get to draw more viewers to your profile, thereby using your skills to your advantage even before you got a gig.
Also, try to mention some of the skills you’ve got in the overview. Keep it brief, however, as there’s the chance to talk about them in detail in your cover letter.
Be Convincing
As you develop the cover letter, you must remember that the client or reader is looking for reliability. They’re looking to hire an SEO expert whom they can trust with their project. As such, you must sound sure of your capability to deliver on whatever job you might have.
Also, don’t forget that you share the platform with other freelance SEO experts. That means you’d have to work on your persuasive tone in your profile overview. Give the readers the impression that you’re the best fit for whatever job they might have for you.
Brevity is Key
I understand that freelancers are tempted to talk at length about their skills and capabilities. But the truth is that clients prefer to go straight to the point, which is how you can help them achieve their site optimization goals.
Therefore, try not to beat around the bush in your profile overview. Leave out any personal details beyond your name and educational background; keep all the sentences and paragraphs short as well.
SEO Profile Overview Sample
Below is a working example of how SEO experts should arrange their profile overview:
Hi there! I’m an expert in search engine optimization (SEO) in both on-page and off-page implementations, with SEM and in SMM. I’ve got experience in this field of over three years; generally, working online is my passion. Beyond that, I understand that getting a good ranking is very important for a website. That’s especially true for small businesses, and it’s becoming increasingly difficult to get a good decent ranking for the website in Google.
I’m also aware of the marketing system and I try to stay updated on the trends. As such, I deeply understand what it takes to survive on Google search results and getting the opportunity to appear on the first page.
I‘m willing and on hand to help my clients in standing out from their niche competitors in getting better position and visibility within their targeted market. I’m positive of consistent, timely work delivery for clients.
Once I get the information concerning any local business website, I’ll get to work to help him attain domination in their market, beating out the competition and in securing top spot on Google. Above all of these, getting satisfaction from my work is assured because satisfying the clients with my works is my top concern.
The above sample showcases the clear direction your overview should take. The writer keeps things organic, cohesive and enjoins the reader to consider their skills and experiences. You’ll also notice that each paragraph is straight to the point.
SEO Expert Profile Overview Sample #2
Hello, my name is Marissa, I’m an SEO expert and have been working in the sector for about 4 years. Long-term experiences have taught me to solve unique problems from numerous angles, with the intent to find thoughtful solutions for future endeavours.
I’ve got a Bachelor’s degree on Software Engineering from the University of Cornell. With my education, I’ve become well acquainted in tools like Google’s Keyword Planner. In addition, I do a lot of research to keep myself current on the market trends and improve my personal site’s position in the search engine results. Clients will find that I’ve got a solid background in keyword research and development, image optimization, layouts, on-page full optimization, meta tags, website traffic management.
Furthermore, I avoid all kind of plagiarism – I believe that honesty comes first. Above all, I can appeal to my clients with meticulous fulfilment on every requirement – hire me if you need nothing but an excellent work.
This is another SEO expert profile overview sample you can consider. In this case, the writer uses transition words to keep the paragraphs relevant to one another.
Wrapping Up
SEO services are some of the numerous skills you can sell on Upwork. But before you get started trying to make a career for yourself in the niche, it’s important that you know how to write an excellent profile overview.
I’ve highlighted some basic details you need to note when writing, plus some samples that might paint a clearer picture for you.
